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Join us at the Industry Day!

Digital conference · 2021-09-07

The industry is changing. A technology-driven structural transformation is re-framing business models, shifting the need of competence and creates new customer behaviors. It is critical for the industry to understand the driving trends behind this transformation to be able to manage accordingly and stay competitive.

The first day of the International Conference on Emerging Technologies and Factory Automation (ETFA) is called the Industry Day. It is organized by Automation Region and focuses on the development of the industry – From innovation to transformation. During this day we gather representatives from both industry and academia to explore and define critical areas related to the transformative trends that effect the industry today and in the near future.

Invited speakers and experts

Ödgärd Andersson, Fredrik C. Bruhn, Elin Nordmark, Ron Bodkin and Hampus Londögård.

  • Ödgärd Andersson is the CEO of Zenseact, a company with the mission to create software for autonomous cars and next generation advanced driver support enabling the next big step in automotive safety.
  • Fredrik C. Bruhn has served in a variety of leadership, entrepreneurial, and research roles during the past two decades. He is currently Director and Chief Evangelist in digital transformation of Unibap AB, a Swedish scale-up bringing innovative automation solutions using machine learning to smart plants/factories of tomorrow.
  • Elin Nordmark works with digitalization of the Swedish manufacturing industry. She is, as of 1stof August, the Head of Promotion and Product Management Factory Automation Siemens Sweden.
  • Ron Bodkin is the VP of AI Engineering and CIO at Vector Institute and he is also the Engineering Lead at the Schwartz Reisman Institute for Technology and Society.
  • Hampus Londögård is currently a consultant at the intersection of Big Data and Machine Learning at one of the worlds most well known Fortune 100 Companies, which has a secret office here in Sweden.


Beata Wickbom is the moderator of Industry Day. Beata has more than 25 years of experience as advisor to corporations and organizations on digital strategy, business development and innovation.




We will be adding speakers continuously. The full conference program will be presented in early August.

Welcome to participate in the Industry Day →

Practical information

Time: 09.00-12.00 CEST
Date: September 7, 2021
Questions: Please contact Magdalena Evaldson, magdalena.evaldson@automationregion.com