Glimpses from Hanover
At the beginning of April, Automation Region took part for the first time in the Hanover Exhibition where, together with the Swedish Exhibition & Congress Centre and 10 exhibiting companies, we hosted the Swedish automation pavilion. Sweden is recognized internationally as an industrial and innovation nation, and the automation pavilion constituted a rendezvous point for Swedish companies, organisations and authorities.
For Automation Region, its commitment to the Hanover Exhibition constituted a crucial part in the ongoing internationalization of the business.
"We’re holding talks with several German clusters concerning activities that involve companies in our region," says Catarina Berglund, process manager at Automation Region. Discussions are also being held on the national level regarding how to inform about particular Swedish strengths. Here, the aim is to attract talent and new companies to Sweden.
Together with the Swedish Exhibition & Congress Centre, Automation Region has also developed relations with Deutsche Messe and Hannover Messe. An example of a concrete outcome is that Deutsche Messe will participate with its own pavilion when the next Scanautomatic and Process Technology exhibition is held in the autumn of 2020.
"This was more than just a pleasant week in Germany," says Catarina Berglund. Our commitment is the start of a long-term collaboration in which, together with our companies, we will continue to develop relations with the German market.
160 Swedish companies on site
In all, 160 Swedish companies took part in the Hanover Exhibition as exhibitors, and 10 of them exhibited in the Swedish automation pavilion. One of these was Ekkono, which develops software for edge machine learning – the collection and local analysis of data of devices connected to the IoT network.
"It's been enormously helpful to be part of a greater whole," says Linn Sidahl, business developer at Ekkono. We came home with many good contacts, which will hopefully lead to concrete business deals in the future.
Host nation takes part in inauguration
The Hanover Exhibition was inaugurated on 31 March in the Hanover Congress Center with speeches from inter alia German Federal Chancellor Angela Merkel and Swedish Prime Minister, Stefan Löfven. As a guest nation, Sweden took part with a song from Loreen, and a robot dance by Benke Rydman, as well as other artists.