Glimpses from Hanover

Article · 2019-04-30

At the beginning of April, Automation Region took part for the first time in the Hanover Exhibition where, together with the Swedish Exhibition & Congress Centre and 10 exhibiting companies, we hosted the Swedish automation pavilion. Sweden is recognized internationally as an industrial and innovation nation, and the automation pavilion constituted a rendezvous point for Swedish companies, organisations and authorities.

Automation Region and the Swedish Exhibition & Congress Centre in collaboration with 10 exhibiting companies, hosted the Swedish automation pavilion.

For Automation Region, its commitment to the Hanover Exhibition constituted a crucial part in the ongoing internationalization of the business.

"We’re holding talks with several German clusters concerning activities that involve companies in our region," says Catarina Berglund, process manager at Automation Region. Discussions are also being held on the national level regarding how to inform about particular Swedish strengths. Here, the aim is to attract talent and new companies to Sweden.

Together with the Swedish Exhibition & Congress Centre, Automation Region has also developed relations with Deutsche Messe and Hannover Messe. An example of a concrete outcome is that Deutsche Messe will participate with its own pavilion when the next Scanautomatic and Process Technology exhibition is held in the autumn of 2020.

"This was more than just a pleasant week in Germany," says Catarina Berglund. Our commitment is the start of a long-term collaboration in which, together with our companies, we will continue to develop relations with the German market.

160 Swedish companies on site

In all, 160 Swedish companies took part in the Hanover Exhibition as exhibitors, and 10 of them exhibited in the Swedish automation pavilion. One of these was Ekkono, which develops software for edge machine learning – the collection and local analysis of data of devices connected to the IoT network.

"It's been enormously helpful to be part of a greater whole," says Linn Sidahl, business developer at Ekkono. We came home with many good contacts, which will hopefully lead to concrete business deals in the future.

Host nation takes part in inauguration

The Hanover Exhibition was inaugurated on 31 March in the Hanover Congress Center with speeches from inter alia German Federal Chancellor Angela Merkel and Swedish Prime Minister, Stefan Löfven. As a guest nation, Sweden took part with a song from Loreen, and a robot dance by Benke Rydman, as well as other artists.

And now for the photos…

Several international delegations visited the automation pavilion; pictured here talks with GIBC, the German Indian Business Center.
"We must focus on practical collaborations and actually doing in the digital transformation." Catarina Berglund and Peter Scott opened with "Together in a digital world, towards future IndTech solutions" in the national pavilion at the Hanover Exhibition.
Three companies from the automation pavilion described how the Swedish innovation climate and collaborative tradition creates opportunities for reaching major customers in a global market. Pär Bergsten from H&D Wireless, Peter Lindkvist from LumenRadio and Anders Hanberg from Westermo.
A visit to the automation pavilion by Matilda Ernkrans, Minister for Higher Education and Research, Johan Söderström, CEO ABB Sverige, Paul Pettersson, Vice Chancellor at Mälardalen University, and Eva Lilja, Trade and Industry Director for the City of Västerås.
Anders Tingström, CEO of Colmeo, who demonstrated the concept "Eye at production".
Invest Stockholm was a guest at the automation pavilion with a much-appreciated general knowledge test about Sweden, Stockholm and Swedish enterprise.
Tomorrow's engineers showed interest in Stylaero’s sensor system, which is based on changes in the static magnetic field.
Mikel Ayani, CEO of Simumatik, demonstrated the company's open software for digital twins.