Join us in Hanover

Chronicle · Annika Persson och Catarina Berglund · 2018-10-30

With 5,000 exhibiting companies and 200,000 visitors, the Hanover Fair is the world’s largest industrial fair. When it is arranged next, on 1–5 April 2019, Sweden is the partner country, which is both an acknowledgment and a challenge, considering our predecessors – Mexico 2018, Poland 2017, USA 2016, India 2015 ...

A Swedish pavilion encompassing 1,200 square metres is to be built in one of the most central exhibition halls. There, visitors will come face to face with Swedish industry and automation – from research and development to the finished product.

The Swedish pavilion is complemented by a number of satellites, of which the Swedish Exhibition and Congress Centre and Automation Region are responsible for a special automation pavilion. We will show how our Swedish companies are not only involved in digitalisation, but are also contributing towards future development. In addition, we are arranging an automation day with lectures and other activities, in which we further emphasise our national strengths.

The planning of the automation pavilion has begun and we are now inviting companies that are interested in participating. You have a unique opportunity to showcase your products and solutions at the world’s largest industrial fair. You are part of a joint Swedish venture, in which you will receive help with marketing prior to the fair, and also have the opportunity to establish contacts with other national actors. A tangible and priced offer will be announced shortly, although we are already accepting expressions of interest.

The other Swedish satellite pavilions are planned by the Swedish Energy Agency, Elmia Subcontractor with exhibiting companies, the German-Swedish Chamber of Commerce (with focus on innovation and startups) and a constellation of Swedish universities. Business Sweden is coordinating Sweden’s participation at the Hanover Fair.

For the Swedish Exhibition and Congress Centre’s industrial fairs – such as Scanautomatic and ProcessTeknik – Deutsche Messe and the Hanover Fair are important partners. Many of the Swedish Exhibition and Congress Centre’s customers are in Hanover, therefore, this venture makes sense from a strategic perspective.

For Automation Region, working towards the vision of becoming the leading European innovation environment in 2026, the Hanover Fair will be a piece of the puzzle in the process of internationalisation. This also opens up new opportunities for affiliated companies.

The Swedish Exhibition and Congress Centre and Automation Region have previously maintained a strong partnership, partly through the development of Automation Summit. Continuing cooperation on involvement at the Hanover Fair is therefore a natural step.

The German market has shown great interest in Swedish automation and Swedish entrepreneurship for a long time. Sweden is the partner country in 2019, but there are good prerequisites for Sweden to also participate in the German fair in the longer term. Get involved from the start – join us in Hanover.

Annika Persson · Business Development Manager at the Swedish Exhibition and Congress Centre
Catarina Berglund · Process Manager at Automation Region